Greener Cooler Doors
By Todd Lindsay, Anthony®
Published by CONVENIENCE & CARWASH CANADA
“Zero Energy Doors” such as the Vista Elite™ doors from Anthony require no energy to provide excellent insulation and anti-condensation capabilities. Additional advantages include lower maintenance and operational costs due to fewer anti-condensate wear parts.
Greener Cooler Doors
In this age of social and corporate responsibility, customers expect the brands they believe in to have a social conscience to make for a more sustainable and healthier world to live in by helping prevent climate change through greener operations.
Although many businesses, including convenience stores, are interested in doing their part to minimize their carbon footprints, cost proves to be a major factor. However, new technology has shortened the ROI period on sustainability improvements while providing additional benefits such as increased sales, greater profitability and enhanced product safety.
Getting Green Environmentally and Financially
Reducing cooler energy usage is an excellent goal. Using newly introduced glass door technology, convenience stores can achieve greener operations while enhancing merchandising visibility for better product positioning to drive sales of higher margin products.
One key new technology is Vacuum Insulated Glass (VIG) that utilizes zero energy and provides retailers with 70% energy savings over current standard door products. This offers a quick two-year ROI through an immediate reduction in utility costs.
These “Zero Energy Doors” such as the Vista Elite™ doors from Anthony require no energy to provide excellent insulation and anti-condensation capabilities. Additional advantages include lower maintenance and operational costs due to fewer anti-condensate wear parts.
Increased Sales Through Expanded Merchandise Visibility
Due to the unique design, these next-generation energy-efficient doors also provide a much wider merchandise viewing area for superior product visibility compared to traditional doors. This results in increased sales and greater customer satisfaction through easily viewable merchandise selections.
Benefits to Convenience Stores
Retrofitting coolers with Vista Elite™ doors provides numerous benefits:
Increased Profitability: A U.S. government Energy Star study found that supermarkets’ energy costs are the second highest expenditure behind labor. Of those energy costs, the greatest portion is for refrigeration at 56%. The study concluded that a 10% reduction in energy costs can increase net profit by as much as 16%. Although these numbers are based on the supermarket industry, similar savings can certainly be received by C-Store retailers. In addition to energy savings, decreased maintenance costs will also increase profitability.
Increased Sales: Keeping refrigerated air contained in cooler cases with efficiently insulated and/or energy- free doors provides a more comfortable environment for shoppers, eliminating cold microclimates in the aisles. Customers who have a more comfortable shopping experience will lengthen their shopping dwell times within the store, increasing overall in- store sales. In addition, since more products are visible, customers will buy more.
Food Safety: Highly efficient coolers cases that hold perishable goods at proper temperatures more uniformly will reduce the possibility of premature product spoilage and decrease inventory waste.
While converting to greener operations may seem formidable, Anthony’s Vista Elite™, Zero Energy Door not only reduces your carbon footprint but also decreases operating and maintenance costs while enhancing merchandising opportunities with panoramic viewing. Cooler doors equipped with VIG provide fast ROI, lower operating costs and a practical, cost-effective way to demonstrate corporate sustainability in a more environmentally- and socially- conscious world.
For questions, contact us at InnovatingWhatsNext@anthonyintl.com
Author: Todd Lindsay is Regional Sales Manager for Anthony, a Dover Company. For more information on Vista Elite™ cooler doors, please call Anthony at (800) 772-0900 or go to www.anthonyintl.com.